With the success of The Hundreds x Amongst Few collaboration, many questions are left to what this could mean for the future of Dubai’s street fashion industry.
On the 18th of November, 2016, Amongst Few; a pioneering premium streetwear brand based in Dubai, teamed up with world-renowned California based brand The Hundreds to come out with a collection that incorporates aspects of both brands and cultures. Released and sold exclusively at the UAE’s premier Street Culture Event Sole DXB. The collection managed to sell out within the first day.
This is definitely a landmark achievement, not only for the locally based brand but also for the street-fashion industry in the Middle East as a whole. By being a street-wear brand based in the UAE and collaborating with a staple brand in the industry from across the globe, they do it in a way that stays true to the roots of the region. They have done a lot more than just releasing a collection. The official lookbook shot by UAE based photographer Cheb Moha; shows off the potential Dubai has and how the city can stand out from others simply by sticking to its roots.
As the urban industry in The UAE is still in its infancy, it’s interesting to see what this could mean for the future of its development as a whole. With local brands achieving global recognition, it still leaves us with a lot of questions. Who is going to have the next big collaboration and innovation that will keep the wheel spinning for this growing scene? How will trends be affected? And what else needs to be achieved to make Dubai the next threshold for street fashion? Tell us what you think below!
As well as the lookbook here: