The Puma hype has only just begun! Last year, Puma launched Rihanna’s signature PUMA footwear: Fenty, which was a huge hit. Today, PUMA introduces The Suede Guerrillas: RUN THE STREETS that introduces street-ready looks for those who want to own their looks.
The Suede Guerrillas are here to present you with streetwear that both stands out and performs. This new collection is cut from the same cloth as street teams that hip-hop record labels used in the 90s. They’re bringing back those active street teams that made us nostalgic for covering the city in posters and passing out music at parties.
In that same spirit, PUMA’s Suede Guerrillas are self-reliant, self-styled and are constantly on the streets, creating, curating and disrupting convention Middle Eastern style! They’re shaping the young and growing Middle Eastern street culture. The Suede Guerrillas include skater/photographer Connor Rycroft, photographer Fatma Al Bakry, DJ/producer Nnamdi Eluwah and blogger Parvané Barret
They exist to show you what it really means to ‘Run the Streets’ through their authentic experiences, content, activities and more. The Suede Guerrillas have thrown their own club bashes because they felt like it and skate every day because they just can’t imagine their life without it. They’ll bring you effortless style and passion while driving youth culture forward, owning their city and running the streets of the Middle East.