THC, the latest streetwear brand, coming from the streets of Dubai!
Interview with the founder of THC
THC (Tetra Hydro Collective) a concept brand that revolves around the street and skate culture of the region, started off as an art collective. Originally, it was a platform were a couple of designers and artists collaborated, a community of like and high-minded individuals. Although the project has been ongoing for several years, only now, Jeric Rodriguez, takes it to the next stage. Kicking off the brand with clean designs and cuts make this brand fresh. See for yourself:
How would you say THC differentiates itself from other retailers in your field?
I’m trying to approach THC with a grassroots/organic type of development. It’s slow and tedious, but I honestly think that that’s the best way to grow a streetwear brand that will cater to a tight-knit community that genuinely understands what it’s all about.
How do you guys see the fashion and retail industry in Dubai and how do you think THC will make an impact or a difference?
Dubai is already saturated with high fashion brands from outside, so I’m aiming that THC in one way or another will contribute to the thriving roster of local streetwear brands that have been popping up in the scene the past few years. Cultivating that niche street community is my top priority for THC.
How can we get our hands on your merch?
The THC’s launch which will happen on the 19th of May, Friday. People who are curious about the brand can cop a shirt at the house party. After the launch, I’ll be setting up an online store. An actual brick-and-mortar shop, however, is still a long way. But you’ll never know, yeah?
Interested in a similar fashion – check out Dead Meat Co