General (3am in Arabic), is one of our favourite stores in Dubai once located in D3. Not only is it a fashion store it also holds local art and good coffee. This place has become an ‘unspoken’ hangout spot for the community.
General or 3am carries and exhibits some of the largest international brands such as Kappa and Filling Pieces, upcoming western brands like Gold Street, and Dubai’s best regional and local streetwear such as Darya by Alia, Precious Trust, Arwa Al Banawi, Shabab Int., Upclassics, Broke Club Official, Anthology to name a few. The prices here are much higher than in White Rabbit, another streetwear store you defo want to check out, but these are not only guaranteed originals but exclusive AF.
We suggest getting some of the local #supportlocaltalent.
General (3am) had recently moved location and is now part of Alserkal Avenue, a cultural hub of art galleries and studios housed in renovated warehouses.
General (3am) is Stop 3 on the Streetwear Tour