Even at 47 years old, the UAE is rich in heritage and tradition.
But with its constant growth, we tend to look at the future instead of the past.
So, Careem, as a connecter of millions of people, we decided to bring the two together.
We create a 4 piece web-series documenting and showcasing traditional vs. modern culture in the UAE. We brought together diverse influencers from Food, Fashion, Music and Racing and produced the content from A-Z.
We handed over 43 pieces of content for every digital advertising specification, all within 1 and a half months.